2020 Human Performance Summit – Baltimore, Maryland
To kick off the new year and set the pace for 2020, Under Armour launched the company’s new global brand platform at the Baltimore HQ with the 4-Day 2020 Human Performance Summit. Under Armour CEO Patrik Frisk announced The Only Way is Through alongside athletes including Michael Phelps, Lindsey Vonn, Natasha Hastings and Bryce Harper, with ESPN personality Cari Champion moderating.
We had the privilege to help them execute this event across 9 locations throughout the city of Baltimore. From on-campus events to an evening campfire chat at the Pendry Hotel. This event consisted of workouts, athlete evaluations, product trials and product reveals, pro and semi-pro athlete panels, launching their first podcast series, and social media moments for influencers to share their experience. Designing, executing and delivering a final product was all part of EPS’s services for them. We worked in partnership with the PR company Giant Spoon out of LA and NY.Number of Attendees: over 200 influencers and athletes