Three Considerations When Planning an Experiential Event

Whether it’s a concert, pop-up shop, virtual reality simulation, brand activation, educational gamification, or other experiential elements, thousands of memorable experiences can be created for your audiences based on your goals and imagination. To reduce overwhelm and give you a starting point, we suggest you focus on these three aspects first as you plan your audience's ideal brand experience.

• Technology – Identify the technology that best supports your brand and message. With so many tech options to consider, it’s easy to lose track of what’s most important—selecting a technology that makes sense for your audience. We help you evaluate tech ideas that complement your brand, messaging, and budget.
• Location – The fun part of planning experiential elements within your event is that you can think outside the box for ways to surprise and delight your audience in the space you choose. Our extensive site selection knowledge can help you find the right venue at the right cost for the experiential event you envision for your attendees.
• Human Connection – The ultimate goal of any experiential event is to foster human connection. When planning, it's vital to consider how your brand connects with your audience, and what story you’re telling. From small touch points to large Instagramable moments, it's all about the emotion and connection your audience makes with you. Our team of brand and storytelling experts can help ensure your message aligns across all event elements and sparks meaningful human connection.

These three tips will get you started on planning your next experiential event. But if you’re still a little unsure, we’ll help you create a vision and identify the right experiential elements to develop personal and memorable connections with your brand in fun and unexpected ways.