Exhibiting at CES? Seven Strategies to Uplevel Your Booth

CES is just around the corner and we’re sharing seven ideas to boost the impact of your booth and help your company stand out to the thousands of expected attendees. But hurry! January is just around the corner and these ideas take time to successfully plan and implement. We’re here to help. Schedule a call with our creative and technical teams to discuss bringing your ideas into reality.

1. Align Your Booth Theme with the CES Show Theme. This year’s theme is DIVE IN, so creating visual elements and materials that align your company brand and its products to the theme is a strong way to integrate into the existing space.
2. Feature Attendee-stopping Visuals and Embrace Visual Storytelling. Clearly articulating your brand through booth visuals is a must! Visuals should strike a balance between being immediately easy-to-understand while also compelling enough to draw visitors into your booth to learn more. Once inside, tell your story through integrated design elements and compelling video content.
3. Offer Interactive Elements. Whether it’s virtual reality, a living wall, a video wall, interactive display cases to showcase products, activities to engage visitors, or other elements, the more interactive and engaging your booth, the more visitors will stop…and STAY.
4. Holographic Executive Chats. Can’t have your executive in the booth 24/7? No worries, use a spatial computing platform to create a very lifelike holograph. This type of touchpoint can deliver a real-life validation of the company’s vision and a personal connection with the brand.
5. High-tech Coffee Bars. Brands are having delicious fun with strategies around serving high-octane drinks to attendees, from custom lattes to cold brews. Attendees can scan a QR code to generate a text conversation and then text “coffee” to get their customized drink with a frothy logo to help create a unique custom branded moment.
6. Offer Memorable Swag. CES attendees are seeking next-level branded swag to take home for themselves or loved ones. We can help you select the right items that make a lasting statement and stretch your marketing dollars beyond the show.
7. Design a Creative Follow-up Strategy. Before you even head to CES, you must design a creative strategy to follow up with your leads. Attendees will be overwhelmed with information from thousands potential partners. Be sure you have a plan to stand out after the show too.