Hot Trends for Sales Kick Off Meetings

January is the most popular time for companies to host Sales Kick Off meetings (SKOs) with their regional, national, and international teams. Here are a few ideas to help increase engagement and keep your meetings fresh.

Set an Intentional Mindset

Consider adding experiential entrances—designed around your event theme—to guest check-in areas, ballroom doors, breakout sessions, networking spaces, and other gateways to set the event tone and embed key themes or words into attendees’ minds as they walk in.

It’s All About the Merch

Another trend we’re seeing is the rise of “Make Your Own Merch” stations. It’s common knowledge that guests love branded swag and merchandise, but not everyone wants the same thing. With these stations, guests can make the branded takeaway that most appeals to them, creating a more personal keepsake and a lasting memory.

See Your Name in Lights

Congratulate your teams on the previous year’s successes while also keep motivating them in 2026. Personalized digital message boards are a great way to showcase and encourage employees. You can also allow teammates to post messages of positivity and thanks to each other. Ask us how we can integrate them throughout your venue.

Lend a Helping Hand

While not necessarily a new trend, incorporating a service activity into SKOs is a powerful way to start the year, build teamwork, and support a cause that aligns with your company culture and values. Whether it’s an onsite activity or an offsite project, we’ll help coordinate it to make the most of your team's time and talent.

Offer Personalized Activities

Full days packed with presentations, education, and success strategies require time to absorb, reflect, and recharge. Offering a variety of morning and evening activities for guests creates a more personalized experience and satisfies the different ways that introverts and extroverts need to energize their batteries for peak performance.