Planning the Event…but Losing the Brand?

As planners, you're often tasked with more than just executing events, you're responsible for delivering on brand, on message, and on budget. But there’s one area that often catches teams off guard:

Venue contracts that limit your control over production and ultimately, your brand.

Many venues have exclusive vendor clauses that require you to use their in-house providers. That might sound convenient, but it can restrict your ability to fully shape the attendee experience, especially when it comes to production quality, messaging, and consistency.

Here’s how to stay ahead:

1. Address production early – Don’t wait until the end to talk production/AV. If brand integrity matters (and it does), bring your production partner into the conversation early to ensure alignment from the start.
2. Clarify exclusivities upfront – Some are non-negotiable (rigging, power, union labor), but others are flexible. Knowing the difference helps you plan strategically.
3. Negotiate before you sign – Once your contracts are locked, options narrow. Make sure any production-related terms and approvals are in writing before you commit.
4. Lean on your production partner – A strong partner can act as your advocate, helping you evaluate contracts, flag hidden fees, and present a united front with the venue. They’re not just executing, they’re elevating your vision.

You already do the heavy lifting internally, don't let a venue contract limit the experience you're working so hard to deliver. Let’s protect your brand together, every step of the way. Would a quick 30-minute strategy call be helpful as you plan your next event? We would be happy to work with you and the venue strategizing the best action plan.