The Technical Issue

Creating memorable events is as much about the technical production as it is the artistic and visual design. In this issue, we’ll explore some of the top technical topics that often surprise clients, resulting in higher production costs. As a full-service events agency, we work with you to avoid unnecessary expenses by providing comprehensive technical assessments and expert advice before you sign any contracts with your venue of choice. With our 30+ years in the industry, we know the right questions to ask to save you time and money. Let's connect to get started.

Floorplan versus Render: Understanding the Difference to Maximize Your Technical Production.

In live event production, the terms Floorplan and Render often get interchanged, causing incredible confusion. Clients often ask us, “Do I really need a technical floorplan AND a creative render?” The short answer is…YES! Both are extremely useful because they serve different, and essential, purposes in your event’s technical design. Here’s how we explain the difference.

Technical Floorplan

A technical floorplan is a 2D diagram that helps determine your overall event footprint. It’s the foundational blueprint of your event and addresses the questions like––Will we fit in the overall space? How many seats can we fit? Where does the stage go? and many more. It also addresses critical fire and safety codes to ensure your event meets fire marshal regulations eliminating costly surprises onsite.

Creative Render

A creative render is a 3D diagram used to visualize key aspects of an event, including the venue, decor, audience flow, and lighting. These photorealistic mock-ups help you see how everything will look. They’re a vital part of your event design and planning process. We can even animate it in a way that guides you through the space.

Maximize Your Technical Production

Technical floorplans and creative renders help conceptualize your entire event before purchasing or building anything. The time it takes to create floorplans and renders can vary depending on the complexity of the space—from several hours to several days—but they remain a crucial part of the planning process. These technical tools save time, money, and resources while allowing you to fully visualize your event to ensure it looks and fits into the space the way you want. It also allows you to obtain critical buy-in from all decision makers during key planning stages where changes can be implemented at little or no impact to your budget.